Those that know me will appreciate that I am no gym bunny. I am in the mass of people that go for a few months to achieve a specific goal (or simply because I have got fat) and then disappear off the radar. I am currently off the radar (and consequently getting fat).When I join a gym I vary between a gym that has my favourite piece of exercise equipment and the one that is shiny and new and nearer my office. I have signed up for both of these gyms in the past 12 months. Although not by design, neither of these gyms happen to belong to one of the big groups.
Now given we are in recession and I have gone to these gyms before you would think I would be peppered with sales calls trying to get me back into the exercise routine wouldn’t you? Well you’d be wrong. I have in fact received absolutely 0 calls. Not one.
Being a sales man I am easily sold to and it would not have taken much to entice me back in. However now I almost resent giving them my business because it would appear that it means so little. Just to avoid purchasing a whole new wardrobe I am going to have to bite the bullet but I’d feel so much better if they called me.
We should all double check that we are doing everything we should be doing to win business before using the easy excuse (4b I think in the book of easy excuses) of the recession.
