Why are there so many bouncy castles

This is a question I have had to answer many times during my life on LIW and is generally asked by those on the health and fitness side of the show. Alternatively I am also asked why there is so many treadmills on the other side of the show by those in Attractions Expo – although I receive precious few complaints regarding those in lycra demonstrating the treadmills!

The answer to both questions is the same. The middle part of the show (i.e. Leisure Facilities, Eat and Drink) would not survive if you were to take one of the others away. They want to see owners of sites from across the leisure sector and would not be able to justify attending a show where they only saw gyms or only saw theme parks.

However, I think that is only half the story and perhaps our audiences could learn from one another. After all, they all have the same objectives don’t they? These are to get more visitors/members, get them visiting more often, get them spending more when they are there and keeping them safe while they are on site.

So next time you are visiting LIW and afraid to go to the ‘dark side’ – go and have a look at what makes their businesses work as they could be ideas that could work for your business too.