According to the Metro this morning, 'VisitBritain' is unveiling a £6.5m campaign to encourage Britons to holiday at home this year. This is helped by the weaker pound - as highlighted by Colin Dawson from BALPPA further down this blog. Christopher Rodrigues (VisitBritain Chairman) estimated this could lead to an additional 5m domestic bookings. This would be a real boon for the attractions industry on the back of two wet summers.
Thursday 12 February 2009
'VisitBritain' Estimates Extra 5M Domestic Bookings
According to the Metro this morning, 'VisitBritain' is unveiling a £6.5m campaign to encourage Britons to holiday at home this year. This is helped by the weaker pound - as highlighted by Colin Dawson from BALPPA further down this blog. Christopher Rodrigues (VisitBritain Chairman) estimated this could lead to an additional 5m domestic bookings. This would be a real boon for the attractions industry on the back of two wet summers.
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